Media Training -Radio: How to Speak Effectively on the Radio

Recognize every aspect of your audience, including their motivations, listening habits, and the platforms they use. Create a complete mental picture of your audience and who they are. If you want to engage your audience and bring them into the conversation with you when you speak about anything, make it compelling, turn it into a tale, or let your inner poet go. Keep your speech upbeat without being aggressive, and direct your audience through your actions. Never confuse them by talking too much or babbling, and always strive to be brief and keep your attention on the topic at hand while you’re speaking.

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