Community radio is a local broadcasting service that caters to all the needs of a community or a group of people and makes use of a megaphone to connect to a mass. At its core, if you own a radio and wish to listen to the message being passed across different channels, you have to tune into different stations. Generally, these local broadcasting services are funded and run based on sponsorships, donations, and other forms of community support.
Messages on local radio stations can be anything from addressing local issues, mass education, or even telling local news stories. Among all the others, delivering local news is one of the most popular aspects of local broadcasting. They are beneficial, especially for the farmers in rural areas.
Benefits of community radio local broadcasting
A platform for local voice
One of the primary benefits of radio broadcasting is that it provides the necessary platform to showcase public voices and talents. They also serve as a vital information channel to pass in places that need access to other media communications.
Foster a sense of belonging
Another significant benefit is the prospect of bringing people with similar interests and experiences, which helps build the bridge between different communities and groups.
Working on community radios
The working of community radios depends on the type of station and the community it caters to! However, despite its vast spread, there are a few things that are in common:
- Programming: Most community radio broadcasting stations in the United States are catered carefully according to the needs of the community it serves – like news, entertainment, music, and offline talk shows.
- Community: As mentioned above, most of the community radio stations involve other volunteers who sponsor or advertise the programs. It helps in community decision-making and also helps other aspects of the station’s operation.
- Funding: Funding is generally used to support all radio operations. This includes maintenance and advertising for brands, local businesses, the government, and other organizations.
Local Broadcasting in the US
Local broadcasting through community radio is under the Local community radio Act in the United States with authorization from the Federal Communication Commission and Low-power broadcasting in the FM band. After 2010, the authority and power of the act were passed to the US Congress for equal protection and recognition.
Most of the community local broadcasting channels in the United States are owned by non-profit organizations, which help in their proper delivery to the masses.
This has created job opportunities for the masses and helped spread awareness about the current events and affairs happening in America and other parts of the world. Education and entertainment are one of the primary sectors which have greatly benefitted from local community broadcasting.